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Case Study

Custom software development in Barcelona: +31% productivity for a B2B services company

Published: February 11, 2026

A company operating in Barcelona and Madrid had disconnected sales, operations, and support systems. Dockia designed a custom platform to remove internal friction and speed up commercial execution.

Business challenge

  • Critical workflows spread across ERP, CRM, and spreadsheets with no reliable sync.
  • Too much time spent on manual follow-up and weekly reporting.
  • Missed opportunities due to slow proposal and internal approval cycles.
  • Leadership lacked real-time visibility into client margin and team workload.

Solution delivered

  • Custom software architecture on a modern web stack for non-technical teams.
  • Commercial workflow automation: lead → proposal → approval → delivery.
  • CRM, billing, and operations integration with a unified data model.
  • Executive dashboard with conversion, cycle-time, and profitability metrics by project.

Commercial long-tail SEO targeting

This page targets high-intent searches such as "custom software development in Barcelona", "software company for SMEs in Barcelona", and "technology consulting to digitize business processes" to capture decision-ready leads.

Impact

Within 12 weeks, the company reduced admin cycle time, increased commercial speed, and improved financial control by business unit. Outcome: +31% operational productivity and faster decisions backed by consistent data.

Frequently asked questions

How long does a custom software project for a company take?

For starter-level projects, 4 to 8 weeks is typical to launch a first operational version focused on critical processes and measurable results.

How much does custom software development in Barcelona cost?

At Dockia we work with clear plans: Starter from €500 and Enterprise from €2000, with scope adjusted to complexity and integrations.

Can it integrate with existing systems?

Yes. We integrate with CRM, ERP, billing tools, and internal apps to avoid rebuilding operations from scratch.

Ready to scale your company with custom software and clear ROI?

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